Legal
Privacy notice
Last updated 18 October 2026. Plain-English summary of how we handle personal data.
Who we are
NeverMiss.tel ("we", "us") provides a UK business phone service. You can contact us about privacy at hello@nevermiss.tel.
Two roles, kept separate
For our customers (the businesses that sign up), we decide how account, billing and usage data is used, so we are the controller of that data.
For callers who ring a customer's NeverMiss number, the customer decides why the call is handled and recorded, and we process caller data on the customer's behalf. If you are a caller and have a question about your call, contact the business you rang first. You can also contact us and we'll help route your request.
What we collect
- Customer accounts: name, business name, work email, hashed password, time zone, plan and billing records.
- Calls: caller number (if presented), time, duration, route taken, Call Firewall decisions and cost.
- AI answered calls: a transcript, summary, intent and outcome. Details a caller chooses to give, such as a name or callback number, are included.
- Recordings and voicemail: only if the customer turns recording on or callers leave voicemail. When recording is on, callers hear a disclosure first.
- Support: messages and attachments you send us.
- Website: this website does not use advertising or analytics cookies. Our servers keep ordinary technical logs for security and reliability.
Why we use it
- To provide the service: connect calls, apply routing and rules, answer with the AI receptionist and show call history.
- To bill: manage plans, usage and invoices.
- To keep the service safe: prevent fraud, abuse and nuisance calls, and fix faults.
- To support you and improve the service using aggregated usage information.
Our legal bases are performing our contract with customers, our legitimate interests in running a safe and reliable service, and compliance with legal obligations. For caller data, the customer's own lawful basis applies.
Who we share it with
We use carefully chosen service providers to run NeverMiss.tel, and they only process data on our instructions. They fall into these groups:
- Telephony carriers, to connect and carry calls.
- AI and speech providers, to power the receptionist. We send only the context needed for each call.
- Payment providers, to take payments.
- Email and notification providers, to deliver alerts and reports.
- Hosting and storage providers.
Some providers may process data outside the UK. Where they do, we rely on approved safeguards. We do not sell personal data, and one customer's data is never used to train or answer for another customer.
How long we keep it
Customers choose how long recordings and voicemail are kept, and these are deleted at the end of that period. Call records and billing records are kept as long as needed to provide the service, meet accounting duties and resolve disputes. When an account closes we delete or anonymise personal data that we no longer need.
Cookies and similar technologies
This website sets no cookies. We measure which pages and buttons are used with PostHog, a product analytics tool hosted in the EU. By default this stores nothing on your device and does not build a profile of you: each visit uses a random identifier that is thrown away when you leave, and we do not use your IP address for location. We respect your browser's Do Not Track setting. We will never load advertising or cross-site tracking tools, and anything that stores information on your device will only run after you press Accept.
The customer workspace uses one essential cookie to keep you signed in, and stores your selected account in your browser so the page opens where you left off. These are strictly necessary to provide the service you asked for, so they do not need consent.
Product analytics inside your account
Inside the customer workspace we record which screens and settings are used, errors, and the type and outcome of calls (for example that a call was transferred), so we can fix problems and improve the product. We use your account id, not your name or email. We never send phone numbers, caller details, transcripts or recordings to our analytics tool. Its server location is in the EU, and you can ask us to delete the analytics held about your account.
Your rights
You can ask to see, correct, delete, restrict or move your personal data, and to object to some uses. Email hello@nevermiss.tel and we'll respond within one month. If you aren't happy with our answer you can complain to the Information Commissioner's Office at ico.org.uk.
Security
Each customer's data is kept separate from others. Connections are encrypted, access to recordings and transcripts is controlled, and we keep audit records of sensitive access. No system is perfectly secure, so we also plan for incidents and will tell you if something affects you.
Changes
If we change this notice in a way that matters, we'll update the date above and tell customers by email.